Tips for Promoting Your Blog Posts in 2021

 Starting your blog is one of the most fun and exciting parts of your journey. This is the part where your efforts start to pay off once you've worked so hard on ideating, researching and narrowing down your niche.


Your blog will indeed succeed from the get-go if certain steps are taken. That's right: The research in this phase has also taken place.

If your blog launch does not have a solid plan, things can go wrong. We'll walk you through a simple but comprehensive checklist for blog promotion.

In this article, you'll learn all the things you need to have in place before your blog goes live, plus how you can make sure your blog is successful long-term.

Table of content

·         Repurpose your content.

·         Build links to your site.

·         Create a UTM link to track marketing campaigns.

·         Share your blog on social media

·        Network on related or similar blogs

1. Repurpose your content

Repurposing content requires you to re-imagine your top posts. To reach your audience effectively, you need to know what you have already published and what each one offers.

A blog post can be repurposed as an infographic, a YouTube video, a podcast, or even a Slide share presentation.

A well-written blog post can also be used to generate leads with CTAs. Add a free e-book or an online course to it for readers to sign up for. Repurposing your content can triple your blog traffic, and it will also improve your engagement rates.

2. Build links to your site

You can build organic links when you understand the ins and outs of the content you have.

Link-building is crucial to getting ranked on Google. You must have heard this countless times. You should invest in link-building if you are serious about ranking on Google.

You can cultivate a good, long-term SEO strategy for your blog by building links to it. You can build backlinks to your site in a variety of ways. We will discuss guest posting in phase three.

3. Create a UTM link to track marketing campaigns

How can your content take advantage of a technical opportunity? Link to UTMs. The UTM link adds some code to the end of your blog post URL, which can be used to monitor and track your marketing campaigns on Google Analytics.

You can only get some simple metrics from Google Analytics, such as websites or search engines your users come from. Adding a UTM link to your post URL will show a detailed result, making it easier to determine which content is driving traffic.

Track your links using a shortened URL or your custom link management tool. You can assign priority UTM links to posts that will drive traffic for a specific marketing campaign if you organize your content ahead of time.

4. Share your blog on social media

You've probably heard about social media promotion before. A blog post shared on social media will always be one of the best ways to promote your content.

It's important to build up a strong social media presence, but make sure you're not posting swipe-up links to your content all the time.

Develop a social media content calendar with various engaging posts, and drive traffic to your blog 3-4 times per month.

You can increase your social media accounts even if they don't explicitly mention your blog post. Over time, those followers will become curious and will check out your blog for themselves.

Use an automated tool to optimize your social media presence by managing your accounts from a single dashboard.

5. Network on related or similar blogs

Some bloggers have neglected to leave comments on other blogs because they believe it will not affect their SEO rankings. Yes, they are correct - it won't. However, leaving a comment on another related blog is still beneficial.

It is a wonderful way to gain visibility and start building relationships with other bloggers in your industry by leaving a comment on another blog.

Although admittedly small, this is still a possible way to market yourself without spending much money or time.

 

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