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An automated transactional email is sent from a sender to a recipient, usually for account activity or when a commercial transaction takes place.  Engagement with subscribers is undeniably one of the most important factors in converting them into lifetime customers.  According to CMO Council, 54% of US and Canadian consumers would consider ending their brand loyalty if they were sent irrelevant content and offers. In surveys, transactional emails have consistently been shown to engage subscribers better and deliver a greater ROI than bulk emails.  In fact, Experian reports that transactional emails generate two to five times more revenue than bulk emails and that their open rates and click rates are almost eight times higher.  However, only 40% of marketers use transactional emails. Transactional Email Components In essence, transactional emails are personalized emails that are triggered by the subscriber's unique behavior during an online transaction (registration, ...

In 1978, the first marketing email was sent. Yep, it is that old. Ever since then, email popularity has grown quickly.  The average customer receives dozens, if not hundreds, of emails each day from marketers.  Email marketing may be saturated, so why use it? Today, there are 4.6 billion email users, and 51% say they prefer brands to contact them via email.  You can use email marketing as an effective inbound marketing technique for your small business or a big one. How to use email marketing effectively: Set your email marketing goals Get to know your audience Select an email marketing service provider Build your email list Choose an email marketing strategy Optimize your emails These are further explained below.   1. Set Your Email Marketing Goals   A good email marketing strategy begins with defining the goals of the campaign. You're likely to have more than one goal, which means you'll need different approaches to your email marketing....

Are you concerned that your content will have worse reach and engagement than in 2021? You're not the only one.   The top strategy for social media marketers is to increase engagement across all channels.  This article will be updated all year with news, tips, and tricks to maximize organic reach in 2021. Paying for social media traffic is essential for many businesses and brands, but organic traffic is the White Whale: It free, builds loyalty, and fosters community. You spend so much time on your content that you want as much free reach as possible. How do social media algorithms work? An algorithm determines which posts appear at the top of your social media feed and which don't. For social media algorithms in 2021, The top factors will be the engagement a piece of content has received (especially within a short period) and how much you generally engage with that creator's content. Social media algorithms often take into account your level of engagement with spe...

  Have you ever sent an email to a client and not heard back? Did they even open the message? Or did they only open it to delete it? Maybe you don't even know where your campaigns are failing. Don't worry. We have email marketing tips for you. It's inevitable that now and then, we close an email, mark it as spam, or delete it completely. Understand why this happens to your emails. Maybe you're not grabbing your audience's attention. The subject lines of your emails might not shout “Open me!” or your calls to action might not scream “Click me!” You can communicate directly to your clients and prospects through email marketing, as long as you aren't heartlessly spamming your subscriber lists. It strengthens client relationships and keeps reminding prospects to contact you. Therefore, let's discuss ways to make your efforts more effective. First, let's go over the kinds of emails that you could send. 1.      Marketing emails 2.    ...